| Aspect | Definition |
|---|
| Duration | 10 business days |
| Price | $2,500 — $5,000 (one-time) |
| Client Min Ad Spend | $10K/month (current) |
| Scope | Ad account audit (Meta + Google), creative performance analysis, measurement gap assessment, landing page review, competitor benchmarking |
| Deliverables | 15-20 page diagnostic report with prioritized recommendations, sample creative briefs, measurement architecture proposal |
| NOT Included | Ad account management, creative production, ongoing optimization, media buying |
| Client Input Required | Read-only access to ad accounts, Google Analytics/Shopify, 30-min founder interview |
| Qualification | Must have 3+ months of ad history, product gross margin >50%, no active policy violations |
| Aspect | Definition |
|---|
| Duration | 90 days |
| Monthly Fee | $5,000 — $8,000 |
| Client Min Ad Spend | $20,000/month |
| Scope | Meta + Google campaign management, weekly creative testing (5-10 variants/week), landing page optimization, weekly performance review, bi-weekly strategy call |
| Deliverables | Weekly performance dashboard, creative testing log, monthly strategy memo, 90-day retrospective with recommendations |
| NOT Included | Influencer/creator sourcing fees, ad spend (client pays directly), ecommerce platform development, customer support |
| Exit Clause | Either party: 30-day notice. Client owns all ad accounts and data throughout. |
| Qualification | Must pass diagnostic or equivalent audit, signed MSA + SOW, verified product margins |